The counterfeiting industry costs American businesses an estimated $200 billion a year. Real EyeD™ is a unique patent-pending anti-counterfeit system which instantly distinguishes between real and fake products. It is designed to protect the manufacturer, exporter, retailer, and consumer with authenticity seals (each embedded with unique authenticity codes) that are generated by a military grade secured database. The Real EyeD™ authenticity code provides brand protection against the billion dollar counterfeiting and piracy business. The Real EyeD™ seal and the free smart-phone scanning application provide consumers with the capability to verify product authenticity before purchasing a brand name product.